SEO is the process of optimizing a website’s content and structure to rank higher in search engine results pages (SERPs). This involves researching relevant keywords, creating high-quality content, and building high-quality backlinks. By improving a website’s SEO, businesses can increase their visibility on search engines like Google and attract more organic traffic to their website.

Pay-Per-Click Advertising (PPC)

PPC advertising involves placing ads on search engines and social media platforms and paying each time a user clicks on the ad. This can be an effective way to generate targeted traffic to a website, as businesses can choose which keywords and demographics to target with their ads.