Brandy Melville – The Secret Shame

Brandy Melville’s first retail store opened in 2009, bordering UCLA in the Westwood neighborhood of Los Angeles. By 2015, the brand grew to 95 stores worldwide. In a similar way to Primark, the stores place little to no emphasis on advertising and rely merely on social media and word-of-mouth. Brandy Melville’s clothing line is extended to some pop-up stores in Nordstrom and PacSun. The store’s return policy states that clothing may be exchanged or returned for store credit within 14 days of purchase and all accessories and intimates are final sales.