Harley-Davidson has now officially launched its brand for electric motorcycles. The brand is called LiveWire, like the first e-bike from the manufacturer, which has been available since 2019. The first product of the new brand is coming this year. Interestingly, Harley-Davidson does not only see an electric motorcycle in an urban environment. With a primary focus on the urban market, LiveWire plans to develop the technology of the future and advance in the skills needed to change motorcycling.