Japanese citizens are way ahead in terms of technology adoption. This is also true in terms of information technology. With the use of the internet for gathering information Japanese are also purchasing products through online methods with this ongoing trend. This growth is due to the transformation of shopping behaviour which is shifting to online market place from brick and mortar store. Other factors for this growth are higher per capita income, the small size of Japan which enables last-mile connectivity to supply the product at the doorstep of the consumer.

Besides that single language culture of Japan enables every customer to get adequate information about products listed on ecommerce sites. Japan has one of the advanced infrastructures in the world with better internet connectivity and the urban population who are willing to buy products through ecommerce sites. According to Renub Research analysis Japan ecommerce Market is forecasted to be US$ 325.9 Billion by the end of the year 2026

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