The Superdry clothing company has set itself the goal of using only pure organic cotton for all cotton products by 2025. Superdry is already supporting 20,000 farmers in India in converting to organic farming as part of its Grow Future Thinking initiative for which the brand is nominated for the Drapers Sustainable Fashion Award 2021. A jury of industry experts presented Superdry with the Positive Change Award in recognition of its sustainable performance.

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