Businesses can now run paid campaigns through Google Ads. Apart from Google, Bing Ads is also a popular platform. Through these pay-per-click programs, a business can conveniently draw more traffic to the online store.
Similar to Google Ads, you will find Facebook Ads. Since Google has more daily active users than Facebook, running an advertisement campaign through Google Ads is higher than Facebook Ads. Thus, a small enterprise can begin with a Facebook Ad campaign if budget is a matter of concern.